Monday, August 21, 2006

Online success in Vandalia

Yes, Vandalia is outside of southwest Missouri but for an example of a successful online weekly publication you might take a look at: Anyone who subscribes to the print version of the newspaper gets access to the full and complete newspaper online too. That is a little different twist but one that has been successful in Vandalia.

As I understand it, the online newspaper is one way the owners have tried to work around late mail delivery of their printed product. Now that is creative!

It should also be noted that Gary and Helen Sosniecki, editors and publishers of the Vandalia Leader also say that having an online newspaper better helps them fulfill the mission of their newspaper: "To be the No. 1 source of news and advertising in the Vandalia-Farber market area."

Is any other newspaper in the area following their lead?


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