Friday, August 17, 2012

Fall Television Campaign Presents New Possibilities for MU Extension in Southwest Missouri

A television campaign airing in southwest Missouri, paid for with a statewide grant from University of Missouri Extension, presents an opportunity to reach a new audience and engage more area residents in 2012 and 2013.

“The ad will be seen throughout the region but we are very excited about the potential for Greene County Extension,’ said David Burton, civic communication specialist for MU Extension. “The Greene County office will be the contact for phone calls and catalog requests from the ads.”

The thirty-second ad will air on KOLR and KOZL this fall along with cross-promotional opportunities on Ads on KOLR will run in conjunction with SEC college football games (pre-show and during the game). A total of 350 ads will air on KOZL over six months, and four long-form two-minute commercials will also air.

Production of the commercials was done by KOLR. This expands the partnership that has existed between KOLR and MU Extension in southwest Missouri for 15 years or more. Extension specialists are on the mid-day show at KOLR every Thursday with gardening advice and every-other Monday with other program and educational information.

The television ad shows the MU Extension logo and visually mentions the educational program areas offered in Greene County and southwest Missouri.

The following voice over text will be used and is based on regional data gathered from the “Day in the Life” project done in 2010 by David Burton: “In southwest Missouri, over 3000 people a day get research-based answers and education from staff at local MU Extension offices or Extension programs. Find out what you have been missing and why MU Extension is so important to your county by calling to request a course catalog or visiting us online for more information. MU Extension is local experts helping local people, every day.”

The ad can also be viewed online at: .

For more information, call the Greene County Extension office at (417) 881-8909 or access the county website and view the course catalog online at


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